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FOUR STUDIOS, ONE COLLECTIVE

THROUGH A METICULOUS PROCESS OF RESEARCH AND ANALYSIS, WE DELVED INTO UNDERSTANDING THE DISTINCT IDENTY, VALUES, AND OFFERINGS OF EACH STUDIO WITHIN THE CZARNOWSKI COLLECTIVE. THIS FOUNDATIONAL RESEARCH WAS ESSENTIAL IN CRAFTING A TAILORED CONTENT STRATEGY FOR EACH STUDIO, ENSURING THAT IT RESONATED AUTHENTICALLY WITH ITS TARGET AUDIENCE. 

 

WITH A CLEAR FOCUS ON BRAND POSITIONING AND MESSAGING, WE DEVELOPED COHESIVE NARRATIVES FOR EACH STUDIO, ARTICULATING THEIR UNIQUE STORIES AND VALUE PROPOSITIONS. THESE NARRATIVES FORMED THE BACKBONE OF OUR CONTENT STRATEGY, GUIDING THE CREATION OF ENGAGING AND RELEVANT CONTENT THAT SPOKE DIRECTLY TO THE INTERESTS AND NEEDS OF THEIR AUDIENCES. 

 

FROM HERE, WE INCORPORATED OUR FINDINGS INTO UPDATING EACH STUDIO’S BRAND IDENTY AND OVERHAULING THEIR WEB PRESENCE. COLLABORATING CLOSELY WITH EACH STUDIO’S STAKEHOLDERS, WE REFINED AND MODERNIZED THEIR BRAND IDENTITIES. 

 

WITH CLEAR BRAND OBJECTIVES IN MIND, WE DEVELOPED UPDATED BRAND GUIDELINES ENCOMPASSING VISUAL ELEMENTS SUCH AS LOGOS, COLOR PALETTES, TYPOGRAPHY, MESSAGING, AND IMAGERY. FOR THE WEBSITE LAUNCHES, WE CONDUCTED USER EXPERIENCE RESEARCH TO INFORM THE REDESIGN, ENSURING THE NEW SITES WERE USER-FRIENDLY AND VISUALLY STUNNING. IMPLEMENTING BEST PRACTICES FOR SEO, MOBILE RESPONSIVENESS, AND ACCESSIBILITY, WE ENHANCED THE OVERALL USER EXPERIENCE AND IMPROVED SEARCH ENGINE RANKINGS. 

 

CONCURRENTLY, WE CRAFTED A COHESIVE NARRATIVE AND VISUAL IDENTITY FOR THE CZARNOWSKI COLLECTIVE’S DEBUT WEBSITE, HIGHLIGHTING THE UNIQUE CAPABILITIES OF EACH STUDIO. THIS DEDICATED WEBSITE SHOWCASED THE COLLECTIVE’S COMPREHENSIVE SUITE OF SERVICES, PORTFOLIO OF WORK, TEAM MEMBERS, AGENCY CULTURE, AND CLIENT TESTIMONIALS. THROUGHOUT THE PROCESS, WE FOCUSED ON PRODUCING COMPELLING COPYWRITING AND VISUAL CONTENT, OPTIMIZING FOR SEARCH ENGINES, AND ORCHESTRATING A COORDINATED LAUNCH STRATEGY TO GENERATE EXCITEMENT AND DRIVE TRAFFIC.

THE RESULT WAS A SUITE OF UPDATED BRAND IDENTITIES, RELAUNCHED WEBSITES, COMPREHENSIVE SOCIAL STORYTELLING, AND A DEDICATED COLLECTIVE WEBSITE, POSITIONING EACH STUDIO AND THE COLLECTIVE FOR CONTINUED GROWTH AND SUCCESS IN THEIR RESPECTIVE INDUSTRIES. 

CREATIVE STUDIO

BRAND STRATEGY + PLANNING

BRANDING

CONTENT CREATION

EXPERIENTIAL BRAND ACTIVATIONS

INTEGRATED CAMPAIGN DEVELOPMENT

TALENT + INFLUENCER MANAGMENT

EXHIBIT + EVENT STUDIO

PROGRAM STRATEGY + CONSULTING

COMPREHENSIVE DESIGN SERVICES

ENGINEERING + FABRICATION

NATIONWIDE PRODUCTION FACILITIES

EVENT PRODUCTION

DIGITAL + VISUALIZATION STUDIO

TECHNOLOGY USE STRATEGY

COMPREHENSIVE DIGITAL VISUALIZATION

3D MODELING + RENDERING

AR/MR/VR

ANIMATION

CG MOTION GRAPHICS

STRUCTURAL SOLUTIONS STUDIO

TEMPORARY STRUCTURAL DESIGN

OPERATIONAL PLANNING ON-SITE

EXECUTION MANAGMENT

LOGISTICS MANAGMENT 

  • AS EXPERIMENTAL PLAYGROUND, CZAR/LABS LEANS INTO AMORE AVANT-GARDE, DARING ESTHETIC. UTILIZING ABSTRACT SHAPES, BOLD TYPOGRAPHY, AND UNEXPECTED COLOR COMBINATIONS TO DEVIATE FROM THE NORM.

  • CZAR/LABS FOCSES ON SUBVERTING EXPECTATIONS AND BREAKING THE MOLD IN THE CREATIVE INDUSTRY. THROUGH REGULAR FEATURES, INTERVIEWS WITH NOTABLE CREATIVES, AND USER GENERATED CONTENT, WE’LL CEMENT OUR PLACE ON THE FOREFRONT OF THE NEW AGE OF THE INTERNET.

  • AS AN AGENCY, CZARNOWSKI WORKS WITHIN A VARIETY OF DISCIPLINES, CLIENTS, AND PARTNERS. THIS CONTENT IS A PLATFORM FOR SHOWCASING THESE COLLABORATIONS IN A DIFFERENT WAY, AND FEATURING BEHIND-THE-SCENES LOOKS OUR CREATIVE PROCESS.

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SOCIAL MINI-SITE

ALONG WITH THE WEBSITE RELAUNCHES, WE DEVELOPED A DEDICATED SOCIAL MINI-SITE FOR QUICK UPDATING WITH NEWS, NEW CLIENT WORK, AND MORE. 
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BRIDGING THE GAP

IN AN EFFORT TO BRIDGE THE GAP BETWEEN OLD SCHOOL CZAR AND THE COLLECTIVE’S NEW APPROACH, WE BRING YOU CZAR/LABS.

THE PURPOSE OF CZAR/LABS IS TO SHOWCASE THE COLLECTIVE’S CREATIVITY AND EXPERIMENTAL APPROACH TO THE CREATIVE INDUSTRY. THROUGH THIS PLATFORM WE PROVIDE A SPACE FOR CREATIVES TO EXPLORE AND EXPERIMENT WITH NEW IDEAS AND BREAKTHROUGHS IN THE INDUSTRY, WHILE BUILDING A COMMUNITY OF LIKE-MINDED INDIVIDUALS WHO ARE INTERESTED IN PUSHING THE BOUNDARIES OF WHATS POSSIBLE.

MERCEDES-MAYBACH

WE TURNED TO THE POWER OF GENERATIVE AI FOR A PITCH WITH MERCEDES-MAYBACH TO EXPLORE A NEW APPROACH TO THE LUXURY RETAIL EXPERIENCE. OUR LEAD ENVIRONMENTAL DESIGNER, PATRICK KELLY, EXECUTED ON WAYS IN WHICH WE CAN TELL THE MAYBACH STORY WITH A FOCUS ON ART, LIFESTYLE, AND TRENDS IN INTERIOR DESIGN AND PRODUT DESIGN. THE CLIENT WAS WOWED BY OUR APPROACH AND RESULTED IN A SERIES OF SEQUENTIAL RFPS TO REIMAGINE THEIR RETAIL EXPERIENCE.

PANASONIC
CES 2023

AT CES 2023, EVERYONE WAS TALKING ABOUT SUSTINABILITY AND THE PANASONIC BOOTH. WE CONNECTED WITH HALCIE SVOR-BERNSTEIN, DIRECTOR OF ACCOUNTS FOR THE CZARNOWSKI COLLECTIVE AS SHE HIGHLIGHTS HOW THE COLLECTIVE OFFERED OUR FULL SUITE OF STORYTELLING CAPABILITIES TO SHOWCASE PANASONIC’S GREEN IMPACT INITIATIVE AND ITS DEEP COMMITMENT TO A MORE SUSTAINABLE FUTURE.

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PORSCHE DESIGN+ MOXIE. 

WE CONNECTED WITH PORSCHE TO CELEBRATE THE LAUNCH OF PORSCHE DESIGN AND MOXIE NAIL VARNISH’S DEBUT COLLECTION, BASED ON THE ICONIC COLORS OF PORSCHE’S OF THE PAST INCLUDING SPEED YELLOW, RIVIERA BLUE, AND MINT GREEN.

HIGHLIGHTER SESSIONS

MAYBE WE DEVELOPED A SERIES CALLED HIGHLIGHTER SESSIONS TO HIGHLIGHT THE INSPIRING PEOPLE, PLACES, AND SPACES IN THE WORLD AROUND US.

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LG @
CES 2024

TURNING A CLIENT’S VISION INTO AN ARTFUL AND FUNCTIONAL EXPERIENTIAL SPACE IS A DREAM JOB. AT CES 2024, WE BUILT FOUR DISTINCT INSPIRATIONAL AND INTERACTIVE ZONES TO ILLUSTRATE THAT LG’S INNOVATION IS LIMITLESS.

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MERCEDES-MAYBACH @ PEBBLE BEACH

HAVING BUILT SUCH A STRONG RELATIONSHIP WITH MERCEDES-MAYBACH, WE HAVE A DISTINCTIVE VANTAGE ON THE VARIETY OF ELEMENTS THAT MAKE THE LUXURY AUTOMOTIVE BRAND SO SPECIAL. WHEN WE WERE ASKED TO BRING THREE DIFFERENT ASPECTS OF THE MERCEDES-BENX BRAND TOGETHER INTO ONE SPACE AT PEBBLE BEACH CONCOURS D-ELEGANCE, WE WERE UNIQUELY QUALIFIED TO RISE TO THE CHALLENGE. ASSEMBLY COMBINED AN ANOVA VISTA STRUCTURE WITH A DELTA VISTA STRUCTURE, WHICH REQUIRED CUSTOM FABRICATED PANELS, TO CREATE A SHOW STOPPING, ONE-OF-A-KIND SPACE.

TABLE SALT BRAND CAMPAIGN

A SERIES DEDICATED TO ADDING FLAVOR TO THE ORDINARY.

ARCHITECTURAL ALCHEMY

BITINGLY COLD. UNAPOLOGETICALLY HIGH. BREATHTAKINGLY RUGGED. WITH A REAL-LIFE TOYOTA ACTIVATION AS OUR FOUNDATION, WE PLACED THE ICONIC BRAND AND OUR DELTA VISTA STRUCTURE IN AN IMAGINARY LAND OF ADVENTURE.

WE DEDICATED A SERIES TO EXPLORING THE POTENTIAL OF OUR STRUCTURES AND HOW WE CAN REIMAGINE HOW WE APPROACH EXPERIENTIAL BRAND ACTIVATIONS.

PORSCHE RR7 LIVE STREAM 

AS THE FIRST OUTSIDE DESIGN AGENCY TO PRODUCE PORSCHE’S ICONIC RR7 EVENT, WE DEVELOPED A COMPREHENSIVE SUITE OF PROMOTIONAL CONTENT TO BUILD EXCITEMENT AHEAD OF THE WEBSITE, APP LAUNCH, EVENT, AND LIVESTREAM.

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ETHICAL AI

WE CONNECTED WITH SAMUEL CONLOGUE, DIRECTOR OF VISUALIZATION AT INFUSION, TO UNCOVER HIS THOUGHTFUL AND OPTIMISTIC APPROACH TO GENERATIVE AI.

TABLE SALT BRAND CAMPAIGN

A SERIES DEDICATED TO ADDING FLAVOR TO THE ORDINARY.

STRUCTURAL EVOLUTION

SINCE 1950, AUTOMOTIVE MANUFACTURERES AND CAR ENTHUSIASTS HAVE GATHERED TO TAKE IN THE BEAUTY AND HERITAGE OF PEBBLE BEACH’S CONCOURS D’ELEGANCE. FOR SEVEN YEARS WE’VE HELPED MERCEDES SHARE ITS RICH BRAND HISTORY WITH MORE THAN 20,000 GUESTS ANNUALLY.

EACH YEAR WE’VE RAISED OUR OWN BENCHMARK TO ELEVATE THE GUEST EXPERIENCE-ADDING SQUARE FOOTAGE, BUILDING PATIO SPACES, CURATING EXCITING CAR REVEAL AREAS AND MORE.

TABLE SALT BRAND CAMPAIGN

A SERIES DEDICATED TO ADDING FLAVOR TO THE ORDINARY.

ETHICAL AI

WE CONNECTED WITH SAMUEL CONLOGUE, DIRECTOR OF VISUALIZATION AT INFUSION, TO UNCOVER HIS THOUGHTFUL AND OPTIMISTIC APPROACH TO GENERATIVE AI.